MOI Celebrates Three Award Victories
Marketing Options International (MOI) is celebrating another successful year as its ‘Oracle Financial Services Global Leadership Summit’ campaign earns a first-place, runner-up, and silver award in two...
View ArticleWhere’s the Tweeting money?
When 90% of buying journeys start with search, and revenue is the focus, it’s easy to see why some B2B marketers are falling out of love with social media.
View ArticleWhy your New Year's B2B marketing resolution probably won't work
If you’re a B2B technology marketer, the reports all say you’ve more than likely put content marketing (CM) at the top of your “must-do” list for 2014. And why wouldn’t you? After all, we all know...
View ArticleThe 99 buzzwords B2B Marketers love to hate
It’s the Chinese New Year next week, so here’s a thought: Why don’t we all agree to make 2014 the of the word? The year we step away from marketing buzzwords, and just say what we really mean?
View ArticleIn defence of the CMO
Have you heard? CMOs are out, and the “hot” new title is Chief Marketing Technology Officer (CMTO). Well, if I was a CMO, I’d be pretty hacked off about that. And here’s why. It’s not so much that the...
View ArticleLike, Land, Love…3 steps to social media heaven
Measuring social media can be like nailing jelly to the wall. Seriously, numerous social media conversations end with ‘how can I demonstrate the ROI?’ It begs the question, whether the right metrics...
View ArticleInbound Rubbish!
Inbound, content-based marketing is hot. Much has been said about it. Much of it is misleading. In fact a great deal is rubbish. But there is much to be gained from doing it right. Over the past few...
View ArticleWhat a load of nonsense
There’s no doubt: the nature of social media marketing is changing fast – and many people think the traditional go-to networks are no longer delivering for B2B marketers. Everywhere you look, there are...
View ArticleContent marketing: STOP doing “more of the same”
Make no mistake: the CMI’s latest report into America’s B2B content marketing habits makes pretty depressing reading. For me, the shocking part is how exactly half the respondents scored their content...
View ArticleThe world we live in: (bD/Qu)/Qnty + (bC/Qu)/Qnty = BN
I had great joy recently in getting to the end of the award-winning marathon TV series ‘Breaking Bad’ which takes an earthy view on the world of chemistry. And design being what it is, you may have...
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